About Me

One Person. Honest Prices. No Jargon.

I'm Danny — I help small business owners make sense of the tech side of running a business. If the thought of setting up a website, choosing software, or figuring out online bookings makes your eyes glaze over, you're in the right place.

Scarborough, WA Based
Danny with Cooper the dog

Certificate IV

Front End Web Development

Lumify Learn

Diploma

Full Stack Web Development

Equinim College

(completion April '26)

ITIL4 Foundation

Certified

PeopleCert

Why the name?

People sometimes ask if “Plain Speak” means plain websites. It doesn't. The name is about how I communicate — no jargon, no tech-speak, no making things sound more complicated than they are. You should always know what you're paying for, what it does, and why it matters to your business. If any of that isn't clear, that's on me to fix.

Nice to Meet You

Hi, I'm Danny

I help small business owners get online without the headaches.

Most of the people I work with have already had a crack at it themselves — tried a website builder, signed up for a few tools, maybe watched a dozen YouTube tutorials. They're not starting from scratch. They just need someone to look at what they've got and say “here's what actually matters, and here's what you can ignore.”

I didn't come into this from a big agency. I grew up around people who ran their own businesses — so I've seen the late nights, the juggling, and the “I'll figure out the website later” cycle up close. I've worked inside tech and SaaS companies, and I've spent the last few years properly learning how websites, software, and digital systems actually work — not just how to sell them.

I live in Scarborough, WA with my partner and our dog Cooper (he's in the photo — he insisted). I work with businesses all over Australia, but I like keeping things personal.

What Drives Me

My Values

The principles behind every project, conversation, and decision.

Honesty

No tech jargon, no upselling—just clear, straightforward advice you can trust.

Simplicity

I believe software should feel intuitive. If it's not easy, it's not good enough.

Empowerment

My job isn't to lock you in—it's to build your confidence and independence.

Empathy

I've watched people I care about build businesses from nothing. I know what's at stake — and I don't take that lightly.

Certified & Partnered With

Certified Shopify Partner
Google Digital Marketing & E-Commerce Professional Certificate Meta Certified Digital Marketing Associate
Pinterest Certified Media Buyer

Got 15 Minutes?

No sales pitch. No pressure. Just a quick chat to see what would actually help your business right now.