Google Search Console

If Google Analytics is the camera inside your shop, Search Console is standing on the street outside. It shows how many people saw your sign, what they were searching for when they noticed it, and how many walked in.

The gold is the Performance report: the exact words people typed into Google before clicking through to your site. That list should directly shape what you write about — it’s your customers telling you, in their own words, what they want.

The other job is health checks. The Pages report tells you whether Google can actually crawl and index your site — pages Google can’t index simply don’t exist in search results.

Setting it up means proving you own the domain, usually by adding a TXT record to your DNS. Ten minutes, free, and the data quietly accumulates whether you look at it or not. Look at it monthly.