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Perth Web Design Price Comparison: What You'll Pay at Every Level
A maintained comparison of what Perth web designers actually charge in 2026 — by tier, what's included, and what to watch for. Updated every 6 months.
I maintain this page because pricing in the Perth web design market is genuinely hard to compare. Every provider packages things differently, most don’t publish prices at all, and it’s nearly impossible for a non-technical person to tell whether a $400 quote and a $6,000 quote are even for the same thing.
This is my attempt to fix that. I’ve reviewed the publicly available pricing from over 20 Perth web designers and agencies — from sole operators to full-service agencies — and organised it into tiers so you can see where different options sit and what you’re actually getting at each price point.
I update this page every six months. The data below reflects the Perth market as of March 2026. If you spot something that’s changed, let me know.
Full disclosure: I’m one of the providers in this market. My pricing is included in the comparison. I’ve done my best to present this fairly — but you should know where I sit.
Tier 1: Budget and template builds — $0–$600
What you’re paying for: A website built from a pre-made template, sometimes with basic customisation. At the lowest end, you’re essentially doing it yourself on a platform like Wix or Squarespace. At the higher end, a provider is selecting and configuring a template for you.
Typical build cost: Free to $600 one-off, or $0–$50/month on a subscription model.
What’s usually included:
- Template-based design (you pick from existing layouts)
- Basic content setup (you provide the text and images)
- Mobile-responsive (most templates handle this automatically)
- Domain connection
What’s usually not included:
- Custom copywriting (you write everything yourself)
- SEO setup beyond the bare basics
- Ongoing support after launch
- Training on how to update the site
Ongoing costs to watch for: Some budget providers use a subscription model where your website only stays live as long as you keep paying — typically $200–$300/year. If you stop paying, the site goes offline and you may not be able to take it elsewhere. Always ask: “If I cancel, does my website stay live?”
Who this suits: Someone testing a business idea who isn’t ready to invest yet. A side hustle that might not last. A business where the website is genuinely secondary to social media or word of mouth.
Who this doesn’t suit: A business that needs to look professional to win clients. Anyone in a competitive local market where first impressions matter. If a potential customer is choosing between you and a competitor with a polished site, a template with stock photos can cost you more than it saved.
What I’d honestly say: If you’re just testing an idea and not sure if the business will stick, this tier is fine. But if you’ve committed to the business and you’re relying on your website to bring in work, the savings here usually cost more in missed opportunities than the price difference to Tier 2.
Tier 2: Solo developers and small studios — $800–$3,000
What you’re paying for: A custom-designed website built by an individual or small team. The design is created specifically for your business rather than selected from a template library. Most sole traders and small businesses in Perth fall into this bracket.
Typical build cost: $800–$3,000 one-off.
What’s usually included:
- Custom design (not a template — designed for your business)
- Mobile-responsive build
- Basic SEO setup (page titles, meta descriptions, site structure)
- Content management system so you can make updates yourself
- Some level of post-launch support (varies — ask how long)
What’s sometimes included (varies by provider):
- Copywriting (some include it, some charge extra or expect you to provide text)
- Google Analytics setup
- Contact forms and basic integrations
- Training on how to update the site
- Google Business Profile setup
Ongoing costs: Hosting and maintenance typically runs $29–$70/month if you use the designer’s hosting plan, or you can arrange your own hosting from around $10–$20/month. Some providers include a period of free support (30–90 days is common), then offer optional monthly plans.
What to check before signing:
- Do you own the website outright after it’s built?
- Can you take it to another provider if you want to leave?
- What platform is it built on? (WordPress and static site generators give you portability. Proprietary platforms may not.)
- Is copywriting included, or do you need to provide all the text?
- How long does post-launch support last?
Who this suits: Most new and small businesses in Perth. If you need a professional online presence that represents your business well, this tier gives you that without overpaying for features you don’t need yet.
Where PSOS sits: My website design starts at $800 and typically lands between $800 and $1,500. That includes custom design, copywriting for up to four pages, mobile-responsive build, SEO setup, Google Analytics, contact forms, a training video, a live walkthrough, and 90 days of post-launch support. You own the site outright. Full details →
Tier 3: Mid-range agencies — $3,000–$8,000
What you’re paying for: A website built by a small-to-medium agency with a team — typically a designer, a developer, and a project manager at minimum. The process usually involves more discovery, more rounds of design revisions, and more strategic thinking about how the website fits into your broader marketing.
Typical build cost: $3,000–$8,000 for a standard 5–10 page business website. E-commerce or sites with complex functionality will be higher.
What’s usually included:
- Custom design with multiple concept options
- Professional copywriting
- SEO setup and site structure planning
- Mobile-responsive development
- Content management system with training
- Google Analytics and tracking setup
- 30–90 days of post-launch support
- Some level of project management
What’s sometimes included:
- Brand strategy or positioning work
- Photography direction or coordination
- Integration with booking systems, CRMs, or payment gateways
- Ongoing hosting and maintenance packages
- Basic Google Ads or social media setup
Ongoing costs: Hosting and maintenance packages at agency level typically run $100–$500/month. This often includes priority support, regular updates, security monitoring, and a set number of content changes per month.
What to check before signing:
- Everything from Tier 2, plus:
- What’s the project timeline? Agency builds typically take 4–8 weeks, sometimes longer.
- How many revision rounds are included?
- Is there a separate cost for copywriting and photography?
- What does the ongoing maintenance package include — and is it required?
- Are there any lock-in periods on the maintenance agreement?
Who this suits: Established businesses that need their website to do more than just exist — businesses in competitive markets, those integrating with other systems, or anyone who needs a more strategic approach to their online presence.
Who this doesn’t suit: A brand-new sole trader who hasn’t earned revenue yet. The difference between a $1,500 website and a $6,000 website isn’t going to matter if the business doesn’t have traffic or customers. Get a solid Tier 2 site, invest the savings in getting people to visit it, and upgrade later when the business can justify it.
Tier 4: Full-service and premium agencies — $8,000–$25,000+
What you’re paying for: A website built by a large or specialised agency with a full team — designers, developers, strategists, copywriters, project managers, and sometimes photographers and videographers. At this level, the website is typically part of a broader marketing strategy, not a standalone deliverable.
Typical build cost: $8,000–$25,000+ for a standard business website. Complex builds with e-commerce, membership areas, custom integrations, or multi-site setups regularly exceed $25,000.
What’s usually included:
- Full brand and strategy workshop
- Custom design with extensive concepting
- Professional copywriting, often from a dedicated content strategist
- Advanced SEO and conversion optimisation
- Custom development (not just CMS templates)
- Integration with CRMs, ERPs, booking systems, payment gateways
- Photography and/or videography
- Comprehensive training and documentation
- Ongoing retainer for support, updates, and optimisation
Ongoing costs: Retainers at this level often run $500–$2,000+/month and may include content creation, SEO management, performance reporting, and strategic consulting. Some agencies require a minimum commitment period.
What to check before signing:
- Everything from Tiers 2 and 3, plus:
- What does the retainer actually include? Get a detailed scope.
- What happens if you want to leave after the minimum period?
- Do you own all the design files, code, and content?
- Can the website be migrated to another host or agency if needed?
- What are the actual results the agency expects to deliver, and how will they be measured?
Who this suits: Growing businesses with a team, significant revenue, and complex requirements. Businesses where the website is a core revenue channel — not just a digital business card. Companies that need ongoing strategy, not just a one-time build.
Who this doesn’t suit: The majority of small businesses and sole traders in Perth. If your business turns over under $500,000 and you have fewer than five employees, the ROI on a $15,000 website is very hard to justify. You can get 80% of the result for 20% of the cost at Tier 2 or 3 — and put the difference into actually marketing the business.
What most Perth web designers won’t tell you
A few patterns worth knowing about before you get quotes:
Around 60% of Perth web designers don’t publish any pricing. That means you have to book a call, sit through a discovery session, and wait for a proposal before you find out what it costs. Research from Nielsen Norman Group found that pricing is the number one piece of information people look for on any website. If a provider won’t show it upfront, ask yourself why.
“Starting from” prices are often misleading. A provider advertising “websites from $399” may deliver a very different product to one advertising “websites from $2,500.” The number alone means nothing without understanding what’s included. Always compare scope, not just price.
Some “no lock-in” claims have asterisks. A few Perth providers advertise no lock-in contracts but build your site on platforms where it can’t be moved. If you stop paying their hosting fee, the site goes offline. That’s lock-in by another name. Always ask: “Can I take my website to another host if I choose to leave?”
Monthly subscription models can cost more long-term. A site that costs $0 upfront but $99/month works out to $1,188 per year and $5,940 over five years — often more than a one-time build at Tier 2 or 3 would have cost, and you may not own the site at the end of it.
Ongoing “SEO packages” aren’t always worth it. For many local businesses, a well-optimised Google Business Profile delivers more visibility than a $500/month SEO retainer. If someone is quoting you for ongoing SEO, ask what specific work they’ll be doing each month — not just “optimisation.” If they can’t give you a detailed breakdown, be cautious.
Quick comparison: the numbers at a glance
| Tier 1: Budget | Tier 2: Solo developer | Tier 3: Mid-range agency | Tier 4: Premium agency | |
|---|---|---|---|---|
| Build cost | $0–$600 | $800–$3,000 | $3,000–$8,000 | $8,000–$25,000+ |
| Ongoing costs | $0–$300/year | $350–$850/year | $1,200–$6,000/year | $6,000–$24,000+/year |
| Typical turnaround | Hours to weeks | 2–4 weeks | 4–8 weeks | 6–16 weeks |
| Custom design? | No (template) | Yes | Yes | Yes |
| Copywriting included? | Rarely | Sometimes | Usually | Yes |
| You own the site? | Varies | Usually | Usually | Usually |
| Post-launch support | Minimal | 30–90 days | 30–90 days | Ongoing (retainer) |
| Best for | Testing an idea | Small businesses, sole traders | Established businesses | Growing businesses with complex needs |
How to use this page
If you’re getting quotes: Use the tiers to benchmark what you’re being offered. If someone is quoting you $5,000, they should be delivering a Tier 3 experience — not a template with your logo pasted in.
If you’re comparing options: Look at what’s included, not just the bottom line. A $1,200 quote that includes copywriting, SEO, and 90 days of support is a different product to a $1,200 quote that hands you a blank site and says “fill it in.”
If a quote feels high: Ask what you’re getting at that price that you wouldn’t get at a lower tier. The answer should be specific — not “a better experience” or “premium quality.”
If a quote feels too low: Ask what’s not included. The cheapest quote often becomes the most expensive when you factor in the add-ons, the ongoing fees, and the cost of rebuilding when it doesn’t do what you need.
Where PSOS fits
I sit in Tier 2 — solo developer, $800–$1,500 for a custom website, $2,000 for the Business Launch Package that includes logo, website, copywriting, Google Business Profile, CRM, and 12 months of support.
My pricing is published. No lock-in. You own everything. If you outgrow me, I’ll help you transition to whoever’s next — no hostage situations.
That’s not the right fit for every business. If you need a full strategy team, integrated marketing, and a $15,000 build — go with a good Tier 3 or 4 agency. But if you’re a small business that needs a professional site without a five-figure commitment, this is the range that makes sense.
Last updated: March 2026. Next update scheduled: September 2026.
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