Case Study

All Naturally Good

Health & Natural Products

Kerry, owner and practitioner at All Naturally Good had a Squarespace site they'd built themselves years back. It was a great first site and served her well, but the blocky yellow colour was overwhelming and the site was text heavy.

A fresh start for a great brand.

Site temporarily offline

Kerry is taking a break from the business right now, so the live site is paused. The redesign work below tells the story.

The Brief

All Naturally Good wanted:

A website that captured Kerry's infectious, happy personality
Kept the signature yellow but used more sparingly
Kerry liked an industrial/warehouse feel with stone greys

The Challenge

Translating a values-led brand into a clear digital presence
Avoiding clutter while still explaining products properly
Making sure the site felt trustworthy in a health-focused space
The Squarespace version in use was outdated, meaning the whole site needed updating

The Approach

Ensuring Kerry's experience and credibility show
Letting the products and brand values lead the design
Kept it simple but personable

What We Delivered

Clean, responsive website

Clear content structure

Mobile-friendly layout

Shows Kerry's personality and brand, modernising the site

Before & After

Same brand, same warmth — calmer, clearer, and easier to navigate. Here's the redesign, page by page.

The Homepage

Homepage Before

Original All Naturally Good homepage — heavy yellow background with a watermelon hero

Yellow that took over → yellow as accent.

The original hero shouted #natgood on a wall of yellow — fun, but the brand had no room to breathe.

Now a calm beach photo leads, with yellow used as a highlight instead of the whole stage. The eye flows: hero → welcome → first step.

Homepage After

Redesigned All Naturally Good homepage — calm beach hero, clearer hierarchy, yellow used as a highlight

Meet Kez

Meet Kez Before

A small thumbnail → the person leading the practice.

Before, Kerry sat as a small headshot beside a long block of text. Easy to miss the human side of the practice.

After, Kerry's photo leads. Her credentials are then organised into scannable cards — 20 years of experience, three diplomas, ANTA member. Trust at a glance.

Meet Kez After

Redesigned Meet Kez page — large lead photo of Kerry, then her credentials in clear cards

Services

Services Before

A wall of text → clear, comparable cards.

Every service used to be packed into long scrolling paragraphs. Hard to compare, hard to find what you needed.

Each service now lives in its own card with consistent structure, so visitors can scan, compare, and pick the one that fits without re-reading half the page.

Services After

Redesigned services page — each service in its own clear card

Contact

Contact Before

Bare essentials → warm and on-brand.

Before, the contact page did the job — nothing more. It felt disconnected from the rest of the experience.

After, it carries the same warmth and care that runs through the rest of the site. Getting in touch with Kerry should feel inviting, not like filing a form.

Contact After

Redesigned contact page — warm, branded, on-message

The Result

A calm, confident online presence
Easier customer navigation
A site that feels aligned with the brand's philosophy

Tech Stack

Platform

Squarespace

Hosting

Squarespace

Design

Re-design

Right for:

Health & wellness brands, like health food stores, natural products brands, or wellness retailers
Product-based businesses
Founders who want clarity, not complexity

Next project

Happier at Home Mobile Vets →
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