All Naturally Good Case Study | Plain Speak Online Services
Case Study

All Naturally Good

Health & Natural Products

Kerry, owner and practitioner at All Naturally Good had a Squarespace site they'd built themselves years back. It was a great first site and served her well, but the blocky yellow colour was overwhelming and the site was text heavy.

A fresh start for a great brand.
Site temporarily offline

Kerry is taking a break from the business right now, so the live site is paused. The redesign work below tells the story.

The Brief

All Naturally Good wanted:

  • A website that captured Kerry's infectious, happy personality
  • Kept the signature yellow but used more sparingly
  • Kerry liked an industrial/warehouse feel with stone greys

The Challenge

Translating a Values-Led Brand

Turning a values-led brand into a clear digital presence that still captured Kerry's infectious, happy personality.

Clarity Without Clutter

The old site was text heavy, so the new one had to explain the products properly while avoiding clutter.

Trust on an Outdated Platform

The site had to feel trustworthy in a health-focused space, and the Squarespace version in use was outdated, meaning the whole site needed updating.

The Approach

1

Ensuring Kerry's experience and credibility show

2

Letting the products and brand values lead the design

3

Kept it simple but personable

What We Delivered

  • Clean, responsive website

    A full re-design on Squarespace, replacing the outdated version of the site.

  • Clear content structure

    Each service in its own card with consistent structure, so visitors can scan and compare.

  • Mobile-friendly layout

    Easier navigation for customers on any device.

  • Kerry's personality and brand, modernised

    The signature yellow kept as a highlight, giving the brand room to breathe.

Before & After

Same brand, same warmth: calmer, clearer, and easier to navigate. Here's the redesign, page by page.

The Homepage

Homepage Before
Original All Naturally Good homepage with a heavy yellow background and a watermelon hero

Yellow that took over → yellow as accent.

The original hero shouted #natgood on a wall of yellow. Fun, but the brand had no room to breathe.

Now a calm beach photo leads, with yellow used as a highlight instead of the whole stage. The eye flows: hero → welcome → first step.

Homepage After
Redesigned All Naturally Good homepage with a calm beach hero, clearer hierarchy, and yellow used as a highlight

Meet Kez

Meet Kez Before
Original Meet Kez page — small thumbnail next to a wall of dense text

A small thumbnail → the person leading the practice.

Before, Kerry sat as a small headshot beside a long block of text. Easy to miss the human side of the practice.

After, Kerry's photo leads. Her credentials are then organised into scannable cards: 20 years of experience, three diplomas, ANTA member. Trust at a glance.

Meet Kez After
Redesigned Meet Kez page — large lead photo of Kerry, then her credentials in clear cards

Services

Services Before
Original services page — every service crammed into a long scroll of dense text

A wall of text → clear, comparable cards.

Every service used to be packed into long scrolling paragraphs. Hard to compare, hard to find what you needed.

Each service now lives in its own card with consistent structure, so visitors can scan, compare, and pick the one that fits without re-reading half the page.

Services After
Redesigned services page, each service in its own clear card

Contact

Contact Before
Original contact page — plain layout with the bare essentials

Bare essentials → warm and on-brand.

Before, the contact page did the job, nothing more. It felt disconnected from the rest of the experience.

After, it carries the same warmth and care that runs through the rest of the site. Getting in touch with Kerry should feel inviting, not like filing a form.

Contact After
Redesigned contact page — warm, branded, on-message

The Result

  • A calm, confident online presence
  • Easier customer navigation
  • A site that feels aligned with the brand's philosophy

Tech Stack

Built With

  • Platform Squarespace
  • Hosting Squarespace
  • Design Re-design

Right For

  • Health & wellness brands, like health food stores, natural products brands, or wellness retailers
  • Product-based businesses
  • Founders who want clarity, not complexity
Back to all projects | Next project: Happier at Home Mobile Vets

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