Local SEO

Regular SEO helps your website rank in search results generally. Local SEO is the branch focused on one moment: someone nearby searching “plumber near me” or “hairdresser Scarborough”, ready to pick a business. Google isn’t looking for articles at that moment — it’s trying to find a real business, close by, that can do the job. The signals it uses are completely different.

Those signals, roughly in order: a complete and active Google Business Profile, then a steady flow of genuine reviews. Add consistent NAP details across the web, and location relevance on your own site.

The prize is the Local Pack — the map with three businesses that sits above every other result. For most Australian service and retail businesses, ranking there drives more calls and enquiries than regular SEO ever will. If you serve a local area and only have energy for one kind of SEO, it’s this one.