Small Business Websites
7 Marketing Tactics I Won't Use (and How to Spot Them)
Fake scarcity, bait-and-switch pricing, lock-in contracts — here are 7 marketing tactics I refuse to use, and how to recognise them yourself.
Category
Small Business Websites
Everything I've written about websites for Australian small businesses — from whether you actually need one, to how much it costs, to what pages to include and how to choose between building it yourself or hiring someone. Real prices in AUD, honest advice, no jargon.
Small Business Websites
How to Choose a Web Designer Without Getting Burned
A practical guide to vetting web designers in Australia — what to check, what to ask, and the red flags that should make you walk away.
Small Business Websites
7 Benefits of Having a Website for Your Small Business
A website works for your business 24/7 — bringing in enquiries, building trust, and showing up in search. Here are seven real benefits, with real numbers.
Small Business Websites
What Is a Sitemap in Web Design?
A sitemap is a list of every page on your website. Here's what it does, why it matters for SEO, and whether you need to worry about it.
Small Business Websites
What Does Responsive Mean in Web Design?
Responsive means your website adjusts to fit any screen — phone, tablet, or desktop. Here's what it looks like, why it matters, and how to check yours.
Small Business Websites
How Long Until Your Website Pays for Itself?
A website isn't an expense — it's a business tool. Here's the simple maths showing how quickly it can pay for itself, with four real Australian scenarios.
Small Business Websites
How Websites Actually Work: A Plain English Explanation
Domains, hosting, CMS — here's how the building blocks of your website fit together, explained without the jargon.
Small Business Websites
Should You Put Prices on Your Website? Yes — Here's Why
Most businesses hide their pricing online. Here's why that costs you customers — and how publishing even a ballpark figure builds trust and saves everyone time.
Small Business Websites
Website Builder vs Custom Website: What's the Difference?
Squarespace, Wix, or a custom-built site? Here's what's actually different — and which one makes sense for your business right now.
Small Business Websites
How Much Should a Website Really Cost in Perth?
Perth web design prices range from $500 to $25,000+. Here's what businesses at each stage should actually pay — with real local numbers.
Small Business Websites
DIY Website Builder vs Hiring a Web Designer: Comparison
Should you build your own website or hire someone? Here's how to decide — based on your time, budget, skill level, and business stage.
Small Business Websites
Ongoing Website Costs in Australia: Domain, Hosting & More
Your website costs don't end when it launches. Here's what you'll actually pay each year to keep it running — with real Australian numbers.
Small Business Websites
Website vs Instagram vs Booking Platform: Which Do You Need?
Instagram, a booking link, or a proper website? Here's an honest breakdown of what each one does, what it doesn't, and where to start.
Small Business Websites
Which Social Media Platform Should Your Business Use?
Facebook? Instagram? LinkedIn? TikTok? Here's how to pick the right social media platform for your business — without wasting time on all of them.
Small Business Websites
5 Free Things You Can Do Today to Build Your Online Presence
No budget? No problem. Here are five things you can do today — for zero dollars — to start building your business's online presence.
Small Business Websites
Your First Business Website: What 5 Pages You Actually Need
Most small business websites only need five pages. Here's what they are, what goes on each one, and why you don't need more than that to start.
Small Business Websites
Do I Need a Logo Before I Get a Website?
Waiting for the perfect logo before launching your website? Here's why that's holding you back — and what you actually need to get started.
Small Business Websites
What to Put on Your Website — A Page-by-Page Guide
Not sure what pages your website needs or what to write on them? Here's a plain-English guide to the pages that actually matter.
Small Business Websites
What's the Difference Between a Landing Page and a Website?
Your website is your full shop. A landing page is a single display designed to drive one action. Here's when you need each — and when you don't.
Small Business Websites
How Much Does a Website Cost in Australia? (2026 Guide)
Website pricing in Australia ranges from free to five figures. Here are the real numbers, what you're actually paying for, and where the money is worth spending.
Small Business Websites
Domain Name vs Web Hosting: What's the Difference?
Your domain name is your address. Web hosting is where your site lives. Here's what each one costs and why they're separate things.
Small Business Websites
Why I Started Plain Speak Online Services
How helping my sister's beauty salon sparked a mission to make online tools accessible to small business owners — without the tech jargon or five-figure price tags.
Small Business Websites
What Is SEO? A Plain-English Guide for Business Owners
SEO means making it easy for Google to understand your site and show it to the right people. Here's what that actually involves — no jargon.
Small Business Websites
Do I Actually Need a Website, or Is Social Media Enough?
Not every business needs a website right now. Here's how to figure out what's right for yours — with honest advice and real numbers.